Dr.
Tom
Gordon-Hecker
- Department of Business Administration
Ben-Gurion University of the Negev
English, Hebrew
- Social Sciences Business Administration, Psychology
- Fields: Business Administration, Psychology
- Business Administration Sub-Fields: Organizational Behavior
- Psychology Sub-Fields: Social Psychology
- Research Keywords: Decision making, empathy, Pro-social behavior
Research Interests
I’m a lecturer at the business administration department at Ben-Gurion University, interested in decision making, fairness and ethics. In my research I study how people make decisions under conflicting interests, such as a desire to increase one’s payoff and her desire to act morally, or the desire to maintain equity and the desire to maximize overall payoffs.
I use economic games, behavioral paradigms and process tracing techniques such as eye-tracking and mouse-tracking to uncover the thinking processes underlying such decisions.
I use economic games, behavioral paradigms and process tracing techniques such as eye-tracking and mouse-tracking to uncover the thinking processes underlying such decisions.
Selected Awards
2025: The Goldman Sonnenfeldt School of Sustainability and Climate Change at Ben-Gurion University. Seed money for behavioral research on sustainability
2024: Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev. Research excellence award
2023: Israel Science Foundation (ISF). Tom Gordon-Hecker. “Are Groups More Efficient than Individuals?”
2017: International Association for Research in Economic Psychology, IAREP / ELSEVIER best student paper award
2014: Ben-Gurion University of the Negev, Psychology Department academic achievements award
2024: Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev. Research excellence award
2023: Israel Science Foundation (ISF). Tom Gordon-Hecker. “Are Groups More Efficient than Individuals?”
2017: International Association for Research in Economic Psychology, IAREP / ELSEVIER best student paper award
2014: Ben-Gurion University of the Negev, Psychology Department academic achievements award
