Prof.
Noam
Tractinsky
- Software and Information Systems Engineering
Ben-Gurion University of the Negev
English, Hebrew
Research Interests
I am mainly interested in the effects of interactive technologies on human behavior. Some topics of interest:
* One of my main streams of research relates to the effects of interactive technologies’ visual aesthetics on users.
* Individual differences related to the use of interactive technologies.
* Theoretical and operational clarification of main HCI concepts such as usability and user experience.
* One of my main streams of research relates to the effects of interactive technologies’ visual aesthetics on users.
* Individual differences related to the use of interactive technologies.
* Theoretical and operational clarification of main HCI concepts such as usability and user experience.
Selected Awards
My research “Towards evidence-based design guidelines for bidirectional user interfaces,” is currently supported by an ISF grant.
